German has a couple of major accents of concern, one which is featured in the name of the author of this column: the umlaut, or two dots above the ü, Ö, or Ä. English, the mother tongue of many of the readers of this column, has very little to do...
Keywords, which include single- and multiple-word phrases, should also be assigned to pages that are most relevant (more on this in a future column). A dozen top-five listings for keywords nobody searches for aren't worth squat for bringing in...
Since I wrote my last column, I've spent most of my time in Las Vegas. Don't worry, this column's rated PG; after all, I did just tell you I was in Las Vegas with my wife. Knowing I'd have a deadline only 24 hours after getting back from Sin City...
Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. It won't immediately affect the listings in the search results.
New Call for Case StudiesIf you have an interesting SEO or PPC optimization story to tell, let us know, and you may be featured in a future SEW Experts column. Microsoft Adds Ask Sponsored Listings to Office Live Ad ManagementUsing adManager, small...
I would love for people with a statistical background, or others who have wrestled with this topic, to discuss it at the Search Engine Watch Forums in the thread dedicated to this column: "Just One Agency Point of View.
In this new column, I hope to be able to provide an insight into the world of big agency workflow processes, of course without ever being so specific that I'd get myself in trouble, especially with regards to clients.
Alan Rimm-Kaufman, a new author over at Search Engine Land and a guy with a PhD in operations research and stats at MIT (this guy's stats should beat all of the other stats) said in a recent column that sales from brand phrases are NOT incremental.
This column shows who provides those paid listings. This column shows who provides the listings for main results, be it internal work or a third party. Clicking on a search engine's name in the first column of the chart provides a description of...
The Long Tail of Local SearchIn his ClickZ column today, Brian Wool takes a look at how Long Tail economics are affecting local search. Local Search Gets its Mojo WorkingMojoPages launched today, combining traditional online yellow pages listings...
Blogger declares page view stats are dead - Steve Rubel, a senior VP in Edelman's Me2Revolution practice as well as the author of the popular Micro Persuasion blog, also writes a column for Advertising Age.
Blogger declares page view stats are dead - Steve Rubel, a senior VP in Edelman's Me2Revolution practice as well as the author of the popular Micro Persuasion blog, also writes a column for Advertising Age.
No Search Is an Island is the first installment of iProspect founder Fredrick Marckini's new monthly column for CMO Magazine. Tips On Capturing The Search Tail Via Paid Listings - I wrote about the long search tail of queries earlier.
No Search Is an Island is the first installment of iProspect founder Fredrick Marckini's new monthly column for CMO Magazine. Tips On Capturing The Search Tail Via Paid Listings - I wrote about the long search tail o
If you're interested in learning more, I've written a guest column for BetaNews that provides and overview about some of what's out there. New Study Reports Consumers are Suspicious of Paid Listings - New and very interesting research out of Penn St.
Dear Kalena Search Engine Advice Column Jun 15 2005 8:09AM GMT MSN Shopping To Add PriceGrabber Listings. Yes, search -- especially paid search -- has a strong analytical side. In case of a bad link, use the publication's search facility, which...
Raul Valdes-Perez, the CEO of Vivisimo (the company that brings us Clusty) has written a column for News.com about how the "best" search personalization is done by the individual. Ansearch will generate revenue via paid listings and offering...
So this column from Fredrick Marckini is very timely and worth reading. Survey says: paid listings buys will rise from 49 percent of respondents saying they do this in 2003 to 58 percent next year, while organic search engine optimization will...
In this column, Gary Stein from Jupiter Research covered the same topic at length. But without disclosure, it's nearly impossible for the typical search consumer to distinguish paid inclusion ads from free listings -- and some will want to do this.
And Yahoo, like Google, does list the column that mentioned the Sweden town of Fjuckby. Google's most God-like power is based on a quote in the column from a new wi-fi company's VP, who says, "If I can operate Google, I can find anything.which is...
