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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings on major social networks like Google+, Facebook, Yelp, and Foursquare. Claim and manage your listings in major data aggregators like Acxiom, Infogroup Express Update, Neustar Localeze, Factual, and Yext.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Google's contextual search results put a major emphasis on local listings. Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content that happens to be hyper-targeted" but admitted...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The key here once again is Google+Local optimization since Maps info is fed by Google+ Local listings. The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well...

  5. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    The CAP program starts at minimum of $5,500, depending on the number of listings a business has. He states that he is, "now in talks with several major credit card companies to market the service to their merchants, as well as four major auto...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. A westerner would typically search for “chrome...

  8. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It's built into the lexicon of technology, marketing...

  9. Google Flight Information Gains Prominence in Search Results

    Text listings appear below, categorized by airline. Google searches multiple major airlines and displays the results in a table located just below the paid search ads, above organic results. Since giving us an early look in September, Google has...