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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Prior to paid Google Shopping, where an online merchants listings appeared on Google search was wholly up to Google. Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world...

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. A westerner would typically search for “chrome...

  3. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It's built into the lexicon of technology, marketing...

  4. Google Flight Information Gains Prominence in Search Results

    Text listings appear below, categorized by airline. Google searches multiple major airlines and displays the results in a table located just below the paid search ads, above organic results. Since giving us an early look in September, Google has...

  5. Bada Bing! It’s Baidu Bing – English Search Marketing In China

    Bing is not replacing Baidu's existing English listings – it is enhancing them – which a major difference,” according to Barry Lloyd of Webcertain APAC, an expert in search in China. You’ll see Baidu’s advertisements and listings as normal, but...

  6. 12 Days of Business Listings For Holidays and the New Year

    Businesses shouldn't forget about the dozens of long-tail directories and emerging social and mobile applications that provide added exposure to consumers and serve as a reference-source for major local search platforms to verify and link business...

  7. Conference Agenda Posted for SES London 2011

    If you have listings that are similar in nature, is that an issue? Every major search engine offers a paid placement program. Who are the major search engines and how can you best optimize them to gain "natural" or "organic" traffic without cost?