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  1. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. Editor's note: This column originally was published on June 3, 2013, and...

  2. SearchDay | The Organic and Paid Balancing Act

    The Organic and Paid Balancing Act OUTSOURCED As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search...

  3. What search engine marketers should know about event marketing

    Back in August 2003, I was a speaker in the “Balancing Paid & Organic Listings” session at Search Engine Strategies San Jose. I presented a case study from the University of the Pacific, which indicated that getting top ranking in both organic and...

  4. Search Engine Results Chart

    Every major search engine has paid listings that are also presented alongside its editorial results. For example, Overture provides paid listings to many different partners. This column shows who provides those paid listings.

  5. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Every major search engine with significant market share accepts paid listings. Given this, paid listings are an option that should be explored by site owners who wish to quickly build visibility. Paid search listings are also called sponsored...

  6. Intro To Search Engine Submission

    This includes submission, optimization, managing paid listings and more. Some of the in-depth information is only available to Search Engine Watch members. Links along the way will explain where and how you can learn more within Search Engine Watch...