Transcripts from Conference on Search Ad Disclosure Now Available - In June, Danny blogged about a panel he was on at: Trust or Consequence: How Failure to Disclose Ad Relationships Threatens to Burst the Search Bubble, a conference sponsored by...
Ad Relationships Threatens to Burst the Search Bubble conference backed by Consumer Reports' WebWatch. Still In Search Of Disclosure (PDF file) is a new report Consumer Reports' WebWatch released at the event.
Consumer WebWatch employed four librarians to look at each of the 15 sites and respond to a questionnaire designed to measure clear and conspicuous disclosure of paid placement and paid inclusion programs.
Today's SearchDay article, Search Engine Disclosure: Better, but Still Wanting, covers a new report by Consumer WebWatch, which evaluated the current disclosure practices of 15 heavily trafficked search sites.
Last year, Consumer WebWatch released the results of a study of typical web users, showing that although disclosure practices had improved since the FTC letter, users were still confused about search engine paid listings and paid inclusion practices.
Consumers can easily be misled by incomplete, inaccurate, outdated, even outright biased health information they find on the Internet," said Beau Brendler, director of Consumer WebWatch. A new study (news release, pdf report) by medical consumer...
VeriSign to restart controversial '404' redirect service Silicon.com Oct.http://www.silicon.com/networks/webwatch/0,39024667,10006431,00.htm Kevin Ryan makes some really good points about how affiliate programs and resellers make for consumer...
An "anthropological" report from Consumer WebWatch of 17 web surfers found confusion about disclosure of paid listings on search engines. As this story puts out, because consumer reviews are essential to the buying experience.
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Both sides, consumer advocates and search engines, should come together to better...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. Both sides, consumer advocates and search engines, should come together to better...
A Matter of Trust: What Users Want From Web Sites" was conducted for Consumer WebWatch -- a Consumers Union project -- by Princeton Survey Research Associates. A Matter of Trust: What Users Want From Web Sites Consumer WebWatch, January 2002 http...
