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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while Penguin is targeting largely inbound links, dropping the rankings of sites/pages that might have unnatural links pointing to them.

  2. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    The Texas attorney general leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google's search results.

  3. Obama is Winning the Internet War

    YouTube Insights shows the number of views a video has on sites outside of YouTube (embedded) and identifies what parts of the video people don't find interesting. Paid Search Winner: McCain Republicans have been savvier on paid search throughout...

  4. What are Good Links, Anymore?

    How many Web sites do you know of that have that high a Google PageRank value? That we don't promote our client's Web sites? We can assume anything that says "Sponsored By" on a Web site is most likely a paid link.

  5. Live Search Cashback vs. Google: A Case Study

    Live Search Cashback: We anticipated receiving a list of various Web sites, segmented out by sponsored and organic listings. The price of the shirts was the same as other sites and cheaper than what you'd find in a store.

  6. Trademark Law - What Search Marketers Should Know, Part 1

    All of the major search engines – Google, Yahoo, MSN Live Search, and Ask – provide their own trademark usage policies on their sites. If you notify a search engine of your concern that an advertiser's listing or associated keyword represents an...