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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. Because local truly puts the customer at the center of cross-functional corporate...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search destinations will diversify as well – most brands must focus on apps from the major engines while also striving for visibility within niche engine apps and directories. The important thing to keep in mind about these app-based iterations of...