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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local listing management offers multiple measurable influences to higher rankings in local search. Automating Local SEO for Better Performance found that automating these above items helped multiple department stores achieve a CPC below $0.07 from...

  3. How Link Building Changed in 2013

    Three major topics were discussed all year long: For a full listing of 2013 updates, Moz has a great list. Major Link Building Topics in 2013 Yandex, the Russian search engine, announced plans to ignore links as a ranking factor for commercial...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search destinations will diversify as well – most brands must focus on apps from the major engines while also striving for visibility within niche engine apps and directories. The old SEO rules still apply, but new SEO best practices are evolving...

  5. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    You can search some of their names to see example of what the revised listing would look like. He states that he is, "now in talks with several major credit card companies to market the service to their merchants, as well as four major auto related...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...