SEO News

Paid Listing Local Match

  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    For example, it’s likely that a popular head term like "digital cameras" will have quite a few paid ads, PLAs and local results for nearby stores that carry cameras. However, a long-tail query for more specific camera accessories – like tripods for...

  2. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Aaron Wall from SEObook investigates the page coverage of a single results page based on browser size and concludes that "when Google includes 4 AdWords ads only 50% of web browsers get to see the full 2nd organic listing, while only 20% get to...

  3. Integration in a Decentralized World

    Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care. I asked them if they were measuring the offline conversion to sale from telephone inquires that their...

  4. SEM Success In 10 Minutes A Day

    You can also test out the new BOTW local directory, which can be submitted to for free, although I recommend the premium listing that's on sale right now for $5 per month. Doing something with it is obviously better than doing nothing, and by...

  5. Universal Thoughts on Local Search

    Most often, these local listing appear at the top of the page -- prime real estate for attracting new users. Your local listing can also contain brands carried, products/services, hours of operation, logo, tagline, amenities, photos, and much more.

  6. Trademark Law - What Search Marketers Should Know, Part 1

    When appropriate, the search engine will remove the advertiser's listing, or require that the listing be modified. These policies clearly distinguish between an algorithmic link (organic result), and an ad link (paid result).