Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. It’s not that PLAs inherently steal from paid search.
Publishers could quickly post the ads and get paid via AdSense when a user clicked through and converted. Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools...
Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. Google Shopping's move to a paid shopping channel has generated a large amount of...
Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines, according to a Searchmetrics study. Google search has technical issues listing iTunes app pages – CNET
No eBay PPC ad or SEO listing showed up. Here are three reasons why you shouldn't stop running a paid search campaign. The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work?
If a brand had a top organic result combined with a top paid listing with sitelinks, they're going to control an awful large percentage of the screen for branded searches," Mintz pointed out. An eBay study on the effectiveness of paid search...
When people search online, on the other hand, they are almost as likely to be looking for a sponsored listing as a free one. Whatever scratches their itch, whether it be organic or paid. Google began with a couple of guys and an idea.
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads.
Put another way: If you have a high organic listing for a particular search term, your paid ad for that same term is going to get a much higher CTR than if you didn’t. Over the next couple of years SMI will become a pre-requisite for a first-page...
When Google announced last year that it was switching its Product Listing Ads from a free to a paid model, a mild panic set in amongst many marketers. But there’s upside too for us as marketers, as CPCs are lower than traditional paid search while...
These tags were a paid service offered by Google to help draw attention to the listing and spark consumer interest. By having more businesses verify their listings and confirm their listing information, Google’s map will remain the most accurate.
So, it is necessary to have a Google+ Local and Bing Local listing in order to take advantage of the valuable real estate at the top of these search results pages. In addition to having a presence in organic search, having a presence in paid search...
High Risk : High Reward Link Building: Most notably, paid link building. Google’s war on paid links went nuclear in 2008 and they have made it very clear that they have a zero tolerance policy. The reason that Google is so vocal and pro-active in...
Marketers have tested paid media landing pages for years, trying to maximize the efficiency of every marketing dollar. YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility.
Google Adwords' Keyword Tool is fantastic for giving you paid search data on keywords so you can find the most popular variations of your keywords. The tab listing Influential Followers will give you a better idea of people you should follow back...
It furthers the 2-year-old march towards paid search without keywords. How to optimize your Product Listing Ads: Google Shopping and Product Listing Ads Google Shopping and Product Listing Ads Watch Rimm-Kauffman Group’s webinar with Google about...
All were low paid, menial, and short-lived – but this person had listed the experiences, skills, and responsibilities they had gained in brackets next to those jobs. Should you use About.me, your own website or Flavors.me to draw all your presences...
Due to more investment on Thanksgiving, average cost-per-click for paid search ads also increased on Thanksgiving to 22 percent more than 2011. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click...
PLAs are paid Google advertisments with images and detailed product information. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign...
SSL search doesn't reduce the data that Google receives and logs when you search, or change the listing of the items in your web history. Google didn't block paid search visit data “to enable advertisers to measure the effectiveness of their...
