SEO News

Paid Listing

RSS
  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to...

  2. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? In addition to these free tools, here are 18 Must-Have Paid Tools for PPC Success. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Relevant backlinks on directories and IYPs through listing validation. Local SEO and local listing management are two completely different tactics, yet completely intertwined, and the top brands should know that each is critical to ranking...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget.

  5. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative keywords are to paid search ads. Consider Remarketing and Product Listing Campaigns

  6. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...

  7. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. The following are ad extensions available in Google that increase the depth...

  8. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. This checklist helps you make sure EVERYTHING in your paid search accounts are purposeful and correct with no errors or lingering...

  9. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.