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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to...