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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. Now that your product listing page is well set up it’s time to up the ante and drive a lot of targeted traffic to...

  3. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? In addition to these free tools, here are 18 Must-Have Paid Tools for PPC Success. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Relevant backlinks on directories and IYPs through listing validation. Local SEO and local listing management are two completely different tactics, yet completely intertwined, and the top brands should know that each is critical to ranking...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. By the close of the holiday shopping season in December, PLAs afforded 23 percent of the paid search budget.

  6. PPC Management Operations: The Ultimate Guide

    You want to make sure you're claiming top spots in paid search placement, just like in organic search. Site exclusions are to the Display Network what negative keywords are to paid search ads. Consider Remarketing and Product Listing Campaigns