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  1. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. The following are ad extensions available in Google that increase the depth...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Consumers have choices, not only where to shop, but which search engine listing to click. A consumer can now get a better sense of offers and pricing before even leaving a search; this is a course charted by Google design and more readily apparent...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Product Listing Ads bidding on paid Google Shopping allows merchants to influence where they rank on Google Shopping, and how much exposure those product ads get. Google Shopping's move to a paid shopping channel has generated a large amount of...

  4. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads.

  5. PLAs are Here to Stay: A Few Tips on How to Take Advantage

    When Google announced last year that it was switching its Product Listing Ads from a free to a paid model, a mild panic set in amongst many marketers. But there’s upside too for us as marketers, as CPCs are lower than traditional paid search while...