Ad Relationships Threatens to Burst the Search Bubble conference backed by Consumer Reports' WebWatch. Still In Search Of Disclosure (PDF file) is a new report Consumer Reports' WebWatch released at the event.
In yesterday's Search Engine Disclosure: Better, but Still Wanting, I wrote about a new report by Consumer WebWatch, which evaluated the current paid placement and paid inclusion disclosure practices major search engines.
Consumer WebWatch employed four librarians to look at each of the 15 sites and respond to a questionnaire designed to measure clear and conspicuous disclosure of paid placement and paid inclusion programs.
Today's SearchDay article, Search Engine Disclosure: Better, but Still Wanting, covers a new report by Consumer WebWatch, which evaluated the current disclosure practices of 15 heavily trafficked search sites.
Last year, Consumer WebWatch released the results of a study of typical web users, showing that although disclosure practices had improved since the FTC letter, users were still confused about search engine paid listings and paid inclusion practices.
Searching for Disclosure," WebWatch's third search-engines-related report, shows many of the Web's top search engines have made improvements in disclosure and transparency -- describing their business relationships with advertisers and how those...
Google CEO: "An IPO is not on my agenda" Silicon.com, Jan.http://www.silicon.com/networks/webwatch/0,39024667,39118043,00.htm Marchex also owns search engine marketing firm TrafficLeader, which resells paid inclusion and paid placement listings, as...
A new study (news release, pdf report) by medical consumer advocate URAC and Consumer WebWatch details the problems consumers have finding credible health information, and provides recommendations to improve the situation.
VeriSign to restart controversial '404' redirect service Silicon.com Oct.http://www.silicon.com/networks/webwatch/0,39024667,10006431,00.htm Links to this week's topics from search engine forums across the web: Keyword Research for Product Research...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. The paid inclusion section of my Buying Your Way In chart explains this more and...
An "anthropological" report from Consumer WebWatch of 17 web surfers found confusion about disclosure of paid listings on search engines. Overall, search engines are doing much better than a year ago -- though in the area of paid inclusion, several...
Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. The change is more dramatic when it comes to paid inclusion.
A Matter of Trust: What Users Want From Web Sites" was conducted for Consumer WebWatch -- a Consumers Union project -- by Princeton Survey Research Associates. A Matter of Trust: What Users Want From Web Sites Consumer WebWatch, January 2002 http...
