Ad Relationships Threatens to Burst the Search Bubble conference backed by Consumer Reports' WebWatch. Still In Search Of Disclosure (PDF file) is a new report Consumer Reports' WebWatch released
at the event.
In yesterday's Search Engine Disclosure: Better, but Still Wanting, I wrote about a new report by ConsumerWebWatch, which evaluated the current paid placement and paidinclusion disclosure practices major search engines.
Contrary to the dubious conclusion drawn by the ConsumerWebWatch tester, Ask Jeeves meets FTC disclosure guidelines for paidinclusion. ConsumerWebWatch employed four librarians to look at each of the 15 sites and respond to a questionnaire...
Today's SearchDay article, Search Engine Disclosure: Better, but Still Wanting, covers a new report by ConsumerWebWatch, which evaluated the current disclosure practices of 15 heavily trafficked search sites.
Last year, ConsumerWebWatch released the results of a study of typical web users, showing that although disclosure practices had improved since the FTC letter, users were still confused about search engine paid listings and paidinclusion practices.
Searching for Disclosure," WebWatch's third search-engines-related report, shows many of the Web's top search engines have made improvements in disclosure and transparency -- describing their business relationships with advertisers and how those...
A new study (news release, pdf report) by medical consumer advocate URAC and ConsumerWebWatch details the problems consumers have finding credible health information, and provides recommendations to improve the situation.
VeriSign to restart controversial '404' redirect service Silicon.com Oct.http://www.silicon.com/networks/webwatch/0,39024667,10006431,00.htm Links to this week's topics from search engine forums across the web: Keyword Research for Product Research...
An "anthropological" report from ConsumerWebWatch of 17 web surfers found confusion about disclosure of paid listings on search engines. Overall, search engines are doing much better than a year ago -- though in the area of paidinclusion, several...
ConsumerWebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. In contrast, paidinclusion interacts directly with editorial results, and we...
ConsumerWebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. The change is more dramatic when it comes to paidinclusion.
A Matter of Trust: What Users Want From Web Sites" was conducted for ConsumerWebWatch -- a Consumers Union project -- by Princeton Survey Research Associates. A Matter of Trust: What Users Want From Web Sites ConsumerWebWatch, January 2002 http...