SEO News

Paid Inclusion

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    To generate this data, GA requires inclusion of the analytics.js JavaScript snippet on the website. Generic Paid Search: The paid keywords, matched search queries, and campaigns from which traffic originated

  3. SEO Salvage Operation: Saving Websites Hurt by Google Updates

    That started a wave of re-inclusion and link removal requests. Sure, there are lot of links it will be easy to say goodbye to; cheap directories, site-wide footer links, paid blog post links on blogs linking to everything from dog toys to canned ham.

  4. Is Google Trust Being Scroogled?

    The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S. Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign.