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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. At SES Atlanta, we are purely focusing on paid and organic search with a fairly strong technical focus.

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Determine if the Hummingbird update (rolled out...

  3. 2009 is a Year of Change for Travel Search Marketing

    The SES NY session will be somewhat of an extension of that article, focusing on four key areas: organic SEO, smart SEM, social media, and local/mobile optimization. Today, we'll start by looking at renewing and revitalizing your organic presence.

  4. The Better You Rank...the Better You Rank!

    We're talking about broader issues than the "traditional" organic and paid search. You may have noticed that the SEM conference agendas are looking a bit different, too. Is "social media marketing" really "organic search"?

  5. Who Audits the Auditor?

    I recently spoke with a friend in the SEM industry about this, and what I heard wasn't surprising (this person asked to remain anonymous). I'd like to say "you can always trust me," but that's the problem with the SEM industry.

  6. Key Themes in Online Travel

    How will brand marketing continue to affect SEM in this maturing industry? However, attending events like these are always beneficial because it bridges the gap between the sophistication of traditional travel and brand marketers with the down and...

  7. Highlights from the SEW Blog: April 21-25, 2008

    SEM Industry Issues Organic Search Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search...

  8. Highlights from the SEW Blog: April 14-18, 2008

    SEM Industry Issues Small Business/Big Brand SEM Organic Search We May Not Need Standards But FTC, FCC Want To Gives Us RegulationsWhile the standards debate rages on, our industry is fast coming under the influence of government regulations.

  9. Highlights from the SEW Blog: April 7-11, 2008

    Organic Search SEW Experts: SEM Tools of the ExpertsThere are a variety of SEM tools available to search marketers. We May Not Want Standards But FTC May Give Us SomeThe standards debate may be in full swing in our industry - but the decisions may...

  10. Highlights from the SEW Blog: March 24-28, 2008

    SEM Industry Issues Organic Search Searchers Beginning to See Google Video Ads in Sponsored ListingsIf you look carefully in your next Google search, you might just see a video ad included in the sponsored listings along side your organic results.

  11. Highlights from the SEW Blog: March 17-21, 2008

    SEM Industry Issues Organic Search Small Business/Big Brand SEM SEW Experts: Tips for Google Site and Category Exclusion ToolGoogle has launched an important new tool that prevents your Content Ads from showing on poorly-performing sites: the...