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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Make sure you integrate each of the following to enhance the user experience and...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Determine if the Hummingbird update (rolled out...

  4. Focusing Your Message from National to Local, Part 1

    Organic Search Here are six tips for aligning your national and local SEM efforts. Organic Search The local Web site should carry through the same brand messaging, but will have a geo focus for the area being served and specific products/services...