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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Make sure you integrate each of the following to enhance the user experience and...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. It’s likely that organic posts with high engagement will produce similar results...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  4. SEO vs. PPC: Heavyweights Duke it Out at SES Chicago 2009

    Rand pointed out that an imbalance exists in the current SEM market: paid search only receives 10% of all clicks, yet it represents 90% of the budget. It turns out that people coming from paid ads spend an average of $117 compared to $106 via organic.

  5. Focusing Your Message from National to Local, Part 1

    Here are six tips for aligning your national and local SEM efforts. Organic Search Organic Search The local Web site should carry through the same brand messaging, but will have a geo focus for the area being served and specific products/services...