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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. But as Facebook continues to make changes and evolve...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Look at things like organic landing pages, time on page, and pages viewed per session for a given entry page. This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc.

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. SEO Insights for Google Organic "(not provided)" Outcome: In the example above, the disparity between AdWords and organic conversions...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Google has increasingly relied on microdata to...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. Another side effect of guest blogging was innocent webmasters being suckered into posting...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...

  9. A New Direction for SEO in 2014: The Secure Search Manifesto

    Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the...