SEO News

Paid Content Match

RSS
  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    How the content is consumed: Unique visitors, page views generated, and which content held visitors attention more/less. Content Efficiency Analysis Report The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  7. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Event streams at ClickZ Live are designed to match your expectations in terms of content, format and ROI, whether your business is an agency, a big brand, or an SMB. As an early executive at Facebook, Zuckerberg is part of the pioneering new...

  8. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    If you're paying for links, it's more likely that it's an off-topic or an irrelevant blog post that doesn't really match the subject of the blog itself. Many guest blogs don't have the highest of standards, and could be seen as paid links in the...

  9. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Support real-time hour updates via paid search using sitelinks. Drive increased engagement with your brand through content marketing and optimized visibility for your top promotional products. Create a holiday landing page optimized for natural and...

  10. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Should it then be as important to match the investment in creating a quality website, content and user experience for organic search customers with equal analysis and action? Organic search and content are excluded from the Data-Driven Opportunity...