SEO News

Paid Content Acquisition Program

  1. Introducing the Local Marketing Adoption Curve

    By taking a phased crawl, walk, run approach to building a comprehensive, cross-functional local marketing program, brands can be more visible, relevant, and engaging in the eyes of their consumers and, ultimately, drive customer acquisition...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. SES Accelerator: Search & Social in San Diego on February 10, 2011

    Chertudi oversees global strategy and execution of demand creation for new customer acquisition and cross selling including the tactics of search (both paid and SEO), email, newsletters, display, content syndication, direct and dimensional mail.

  4. Search is Search: Paid and Organic Search Synergies

    This is wasting money because you're using this copy as a way to drive customer acquisition. Integrating your reporting allows you to evaluate the performance of your overall search program by grouping paid and organic performance.

  5. Search Shifts and Predictions for 2009

    Yahoo's not the only acquisition target. Only time will tell whether that revenue comes from acquisition and increased market share or new programs like Yahoo's SSP. In the coming year, if you own brick-and-mortar locations you better get familiar...