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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By comparison, paid search has seen more stability given its maturity and the long-standing best practices search marketers have developed. From experimenting with calls to action and messaging variations to comparing landing page performance...

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Shreya Kushari, senior vice president of search marketing and performance media for Digitas, agreed that one of the best way to get reluctant clients to invest in search is to sell "paid social and paid search as testing grounds for content...

  3. Using Analytical Analysis to Help Improve Conversions

    While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data view for those a little more linearly inclined providing a table view for you to walk through top content pathways from...

  4. 3 Ways to Form More Integrated Social and SEO Teams

    Social teams can get involved by delivering focused content to their audience via paid media. Those observations can be repurposed into valuable content ideas for your SEO team to create. These pain points and ideas can also help your SEO team hone...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Ensure the main hotel content and layout of the homepage is optimized as a landing page for SEO and paid search, and do the same for destination hotel search results. This is also the time to check the main hotel content and layout of the...

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember...

  7. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  8. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. In the most basic definition, native advertising is paid content presented in the same format as all other...

  9. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Once you have content, you need to make sure that it’s indexed. When you’re creating content correctly, you are...

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  11. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. This important law outlines how websites are supposed to handle...

  12. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...