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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Image Credit: http://blog.smartbear.com/wp-content/uploads/imports/interview.jpg There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember...

  2. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  3. Native Advertising for Small Business: The Missing Link?

    As its name implies, promoted posts is a paid service option on social media platforms like Facebook and Twitter that promotes your content. In the most basic definition, native advertising is paid content presented in the same format as all other...

  4. SEO Is No One-Trick Pony

    I shared a few examples of instances where I had worked with large organizations that simply had an issue with getting content indexed. Once you have content, you need to make sure that it’s indexed. When you’re creating content correctly, you are...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. This important law outlines how websites are supposed to handle...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that will encourage them to visit the site. Try to avoid any of the following terms included in the post...

  9. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He began with the Google Panda update, which aimed to improve search results with quality content. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start...

  10. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Next is the area of the cover that shows the reader it contains content on improving your cognitive ability, this time in dealing with stress. These four areas of focus are known as "editorial pillars" and form the basis of every content ideation...