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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. This information is primarily on paid advertising, but on the SEO / content marketing...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Despite the dependence of millions of businesses on Google...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All of the reports that I'm sharing today are pre-built and just two clicks are needed to add these powerful reports to your own analytics account. All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email...

  5. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    The added benefit of this network is that, if your content is good, the traction you get from paid clicks results in a boatload of free traffic, as you can see from my account: You really need to up the curiosity ante to get clicks today.