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  1. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Should you really be chasing a higher position in order to get the incremental clicks? It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid...

  2. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Here are the travel destination keywords that received the most clicks from January to April 2014: Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh...

  3. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...