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  1. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible.

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. It believes business owners like those behind Cats and Dogs have...

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...

  6. Facebook Offers Small Businesses $50 in Advertising Credits

    Her plan for Facebook includes giving small business owners an advertising credit to try out Facebook advertising. Facebook recently partnered with American Express OPEN (the company’s small business division) to give cardholders Facebook...

  7. Search Marketing Thought-Leadership Recap, May 2010

    The Small Business SEM Survival Guide by Rob Chant SEO Link Building is Just Like Business Development by Eric Enge Paid Search Management: Campaign Organization, Part 2 by Jeremy Hull Expand Your PPC Reach With Google's Interest-Based Advertising...

  8. 2010 Search Predictions: The Experts Weigh In

    Google's very recent move to allow business owners to verify and post updates to Place Pages, for example, are as much aimed at dethroning Yelp as providing value to mobile users. Take Nexus One, for example, where Google has gotten into the retail...

  9. SearchDay | 3 Keys to a Successful Web Presence

    How SMBs Can Optimize their Social Networking Time, Part 1 SEW EXPERTS: LITTLE BIZ Many small business owners know that there's benefit to be had from social networking; the challenge is not spending all of your time Twittering away when you have...

  10. SearchDay | The Decision-Making Funnel, Stage 1: Awareness

    Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. I've raised the number of business-critical keywords in the top 30 SERP positions by 25% or so...