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  1. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...

  2. WordPress Launches WordAds - Because 'You Deserve Better Than AdSense'

    A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense.

  3. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    By blocking keyword information (that is not already part of a Google paid advertising program), Google can take a potentially serious blow to its competition in various online marketing solutions. For example, if your organization targeted “cloud...

  4. StumbleUpon Starts Exploring, Looking More Like Search

    While 60,000 marketers have used the "paid discovery" program to date, the Explore Bar may be able to offer far more targeted advertising opportunities. The StumbleUpon random website browser has become a popular way to explore the web, having won...

  5. Focusing Your Message from National to Local, Part 1

    Use an "air cover" corporate display program. You'll get the best cost savings (brand focused) with a national program. However, having a national program with franchise listing will also drive consumers to physical locations.

  6. Yahoo Tries to Defend Account "Optimizations"

    Yahoo tries to defend the program on the Yahoo Search Marketing Blog, but its explanation is insufficient. If the program were entirely opt-in -- before the changes were made -- it might be welcomed as a new option to try out.