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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn't take anyone by surprise and it's a planned for expense regardless of who is doing the work.

  2. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  4. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Site exclusions are to the Display Network what negative keywords are to paid search ads.

  5. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. Most platforms have advertising mechanisms so going "viral" is really just about what you are...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Lisa Williams, Director, Paid, Owned, Earned Media, Rosetta Use paid and natural data integration to uncover further opportunities. With paid media, you get what you paid for.