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  1. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Site exclusions are to the Display Network what negative keywords are to paid search ads.

  2. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. Most platforms have advertising mechanisms so going "viral" is really just about what you are...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Lisa Williams, Director, Paid, Owned, Earned Media, Rosetta Use paid and natural data integration to uncover further opportunities. With paid media, you get what you paid for.

  4. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Every content marketing program should leverage tools and...