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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.

  3. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and...

  4. Rip Van Winkle: "Things Change Fast in Today's World"

    SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) Tell them that Google didn't reveal that Quality Score was used to determine which ads it would show above organic results until late 2008.

  5. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    A: "Paid Search, Organic SEO. Paid search and organic SEO have proved to be the most cost effective way of driving leads online. When I was asked during the "First Timer's Guide to SES and SEM" session what that would cover, I had to lamely explain...

  6. A Guide to Search Engine Strategies New York 2009

    The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. This year, the conference runs from Tuesday through Thursday (3/24-3...