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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities soon, including Denver on October 16) is really a return to its roots, with the emphasis on...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts...

  3. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. YOUR MISSION: Define ROI or quantified business value that justifies use of social media. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    Combing that data with analytics reports like those shared in my post on measuring content ROI should give you a clear picture on just how valuable your strategy really is! Increasingly not" is probably the answer, but right now they are still the...

  6. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Analytics -- Arguably the most powerful tools you would ever need in order to maximize the ROI of your SEO campaigns are found in your web analytics software. SEOClarity -- Full-scale SEO web analytics suite capable of managing data-driven...