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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. While SEM definitions are accompanied by editorial that...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing. It is the premiere event for them to showcase their “paid search, which is [the company’s] bread and...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no idea how these companies measure success, or even if they measure the value of a Facebook Like acquired through paid advertising as it might relate to a sale later on. Until we see a large-scale, long-term study on the effectiveness of...

  4. Search Engine Watch Redesign Breaks Records

    The core theme to the new Search Engine Watch brand is 'connected marketing'. Search marketing is not simply about search anymore - it's about social, local, mobile and video too. Paid search on mobile is growing at a tremendous rate and this is...

  5. Search Industry Roundup: Who's Bought Who Edition – June 20, 2011

    The world keeps spinning and the search industry never sleeps. Channel Intelligence – an online marketing group that provides tools for SEM, display advertising, shopping engines, and several other web outlets – acquired ClickEquations – a search...