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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. When I think of SEM, I think of paid search or PPC," said...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes and connected with peers on professional and personal levels. According to Greene, they come to the conference almost every year...

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Until we see a large-scale, long-term study on the effectiveness of Facebook ads across a range of industries, using industry best practices as far as targeting, copywriting, image selection, etc.the “Facebook ads suck,” mantra is just conjecture.

  4. Search Engine Watch Redesign Breaks Records

    For this reason we have also benchmarked site improvements against that year to check in order to show that moving to our new Ultra Knowledge platform has delivered a consistent improvement in performance of the site, regardless of traffic...