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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more...

  2. Microsoft adCenter Powers All Paid Search Advertising on Bing / Yahoo Search Alliance in U.S. & Canada

    This means that the net ROI for high performing keywords on Google AdWords will be even lower when combined with the combined reach of Yahoo and Bing.of Campaign Management Time Returned - With managing campaigns on Yahoo now out of the picture...

  3. SES New York is a Search Expo as well as an SEM Conference

    The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers...

  4. It's “Horses for Courses” at SES London 2009

    Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure. As SES Chicago, Chris Boggs of Rosetta interviewed Matt about difference between Analytics 1.0 and Analytics 2.0.

  5. SearchDay | SEO Dreams are Made of This

    It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. Google Analytics Now Tracks Flash Content Posted by Nathania Johnson Nov 18, 2008 Google Analytics is now offering Flash tracking.

  6. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI Google Launches YouTube Insight - Google Analytics LiteToday Google video search engine YouTube launched a free Web analytics tool. Think Google Analytics Lite: it's essentially a way to see how popular a video is over time combined...