SEO News

Paid Advertising Major Search

RSS
  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. Pixability identified and analyzed how 168 major beauty brands and...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. Now that the world is shifting their television habits online, this means that the video...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The content that finds its way through the complicated maze of devices...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    It is the premiere event for them to showcase their “paid search, which is [the company’s] bread and butter” alongside iCrossing’s offerings for content creation. She stated that audience measurement is a tool for advertising and that people using...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for search terms grew, signaling the heightened importance online advertising...

  6. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    At the two extremes of the marketing funnel are traditional display advertising, which is great at building awareness but rarely directly converts viewers into buyers, and paid search advertising, which is highly effective at the bottom of the...