In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogled” campaign. The campaign publicly points out, correctly, that Google Shopping results are entirely paid inclusion products here in the U.S.
Retailers increased search advertising spend 59 percent on Thanksgiving Day 2012, compared to 2011, indicating an earlier start to this year’s holiday season. Cyber Monday saw the biggest increase in YoY impressions and clicks, reflecting...
In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad Google Shopping results, and has launched a national campaign trying to spotlight Bing as what honest search results should look like.
With the online holiday shopping in full swing after a record-breaking Black Friday, you'll definitely want to make sure you're getting the best bang for your budget bucks. By default, most advertisers will end up "opting-in" to using the Google...
It's no exaggeration that the holiday season is “make or break” for many companies. Identify Your Top Holiday Competitors In practical terms, it is helpful to know the number of competitors in your category, as well as to identify those that are...
The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Success in online holiday retail requires the efficient use of digital...
Pew Research reports that over the 2011 holiday season, 52 percent of adult mobile subscribers used their devices in some way while shopping in brick and mortar stores . As Google vies to maintain their dominance of the online advertising market...
The 2011 holiday shopping season in the U.S.was a true battle for retailers with search advertising competition reaching new heights and budgets up 31 percent over last year,” said Aaron Goldman, chief marketing officer at Kenshoo, in a written...
Day, the holiday has only been officially celebrated in all 50 states since 2000 – when South Carolina became the last state to make it a paid holiday and Utah finally changed its name from Human Rights Day.
Holiday season 2011 online shopping statistics show tremendous growth in mobile shopping activity, with online sessions and sales on retail sites in December double their volume from the same period last year, according to IBM.
Social networking and review sites played a relatively small role in toy shopping this holiday season, according to Google's Compete survey: 23 percent of shoppers used social networking and consumer review sites, compared to 58 percent using...
Retailers fared better on Thanksgiving this year, as well, with $479 million spent online, up 18 percent over the holiday in 2010. To date, 2011 holiday season spending totals over $12.7 billion, marking a 15 percent increase over this period last...
Don’t forget that 14 states are participating in sales tax holiday weekends during August and September. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration period while...
Today is a national holiday in the United States to honor Martin Luther King, Jr.and Google are commemorating it with a special logo, which depicts four children of visibly different ethnicities playing hopscotch together.
In the spirit of the season, let's take a look at the 12 days of managing online business listings so that consumers can find you this holiday shopping season, as well as in the coming new year. Remember: Organic Local Search is Different Than Paid...
Holiday PPC Tips from Industry Experts - adCenter Blog PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices - PPC Hero Holiday Mobile Commerce Survey - Google Mobile Ads Blog Yahoo's Holiday Layoffs: 650 Let Go by Danny Goodwin
Yesterday, Efficient Frontier told paid search marketers to increase their advertising budgets and spend more to generate the best possible results from the holiday shopping spree. Many are making predictions or offering advice on the trends they...
In anticipation of the demand U.S.retailers increased spend on paid search advertising 47% YoY to kickoff of the Holiday Shopping season. Holiday shoppers spent more per transaction this year, with a 24% increase in Average Order Values (AOV) YoY...
Yesterday, Efficient Frontier told paid search marketers to increase their advertising budgets and spend more to generate the best possible results from the holiday shopping spree. Many are making predictions or offering advice on the trends they...
