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  1. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  2. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.

  3. What is Mobile App Attribution & Why is it Important?

    When it comes to mobile advertising, there is always a question regarding attribution. If you're advertising an iOS mobile app on premium networks and several publishing partners to drive app installs, you can't just append a tracking parameter to...

  4. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  5. 10 Vital Steps to Building Social Influence

    Slaby used the chart below to demonstrate how owned, earned, and paid content have emerged as integrated activities. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...