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Paid Advertising

  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. Many search marketers consider Facebook to be a crucial...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which...

  4. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America? For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4 million impressions.

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. Today, we are finding it much more effective than classic display media...

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    A push like paid content amplification. Paid Content Amplification StumbleUpon Paid Discovery: For cheap targeted traffic, you'd have a hard time beating StumbleUpon. Twitter Ads: Twitter is finally getting serious about advertising.