SEO News

Paid Advertising

RSS
  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. If you aren't using mobile-specific paid search ads, you're doing it wrong.

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on time...

  3. 3 Building Blocks for Content and Search Marketing Success

    The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively (through sponsored content). It is a form of converged media that combines paid and owned media while allowing you to distribute and...

  4. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. Native Advertising Promoted social media posts are one type of native advertising that can give content marketing...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. In her opinion on the matter, Judge Marsha Berzon wrote that Yelp's...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. That means advertisers can analyze, report on, and automate paid search campaign bidding...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR...

  8. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Organic and Non-Paid (or Low-Investment, Not "Paid") Models There are many roads leading to a paid visit.

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Could you have promoted the piece more through paid social channels? Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that will encourage them to visit...

  10. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...