Analyze the competitor pages that rank for that term to see why they rank higher and build a plan to overtake their rank. During your audit for the page, you find that new images on the pages were not sized and compressed correctly and your page...
So that also makes it well worth it for businesses to promote their Google+ pages to engage users for more reviews, increasing the likelihood that their business shows up first for more people. Google Maps search results are much more clearly added...
I don't think this is purely an age factor, but just like domains and SEO, I believe Pages can benefit from age too. It's just another way for Facebook to ensure the businesses it returns in the search results are followed by real users, that those...
Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...
Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don't need to be featured in search results. Do you notice that many of your site’s site search result pages are being indexed.
This resource breaks down how Google discovers, crawls, and serves web pages. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
Google News Results specifying a date web pages should no longer appear; and prevent the display of snippets for articles. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to settle a years-long...
Despite the shrinking number of plain old web pages showing in SERPs, this is still where the action is. Mobile optimization: Going hand in hand with local, optimized mobile landing pages are no longer optional.
Looking at Pinterest, in the context of SEO, one out of three brands with Pinterest pages have their profiles show up in search results for brand terms. It offers another front to dominate the search results page.
We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result with a malware warning on it. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable...
We can now apply that mantra in a "first engagement" scenario, after a user clicks a search result, to ensure SEO landing pages: When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on...
For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here. A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory...
For example, if your company uses outreach to build links toward product pages, your outreach team needs to know this because the types of sites it will target and how each member will pitch them differs drastically depending on the desired outcome.
Now we can optimize 100 percent of our landing pages for organic search performance and drive more revenue on day one. BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the...
In 2013, many search results pages change rapidly, even if you keep your location and “personalization” consistent (obviously personalization brings a whole other layer into the discussion, but I’ll save that for SES).
A paid ad gives advertiser full control over messaging, promotions, and driving to specific content landing pages," Raehsler said. Paid search ads help you control your brand's message and own the most valuable real estate on Google's search...
Rankings were easier to attain, competition was lower, and it was comparatively easier to optimize for pages that targeted such keywords. Core keyword searches with monstrous competition and search volume are rarely going to yield high-value...
It’ll show you which pages are shown in the search results, how many times, how many clicks they received, which CTR the result has and the average position. When you login to Google Webmaster Tools with the account associated with your Google...
For example, you might find important pages with “noindex, nofollow” on the page. Then drill into the code on specific pages to double check the implementation. For example, are you noindexing a bunch of important pages, is the tag malformed, etc?
