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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. They were 13 to 17 years old, the profile names were highly suspicious, and when we dug deeper a...

  3. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    In fact, in my view they are taking the lead over AdWords on these two items that can make a huge difference in prioritization for advertisers and agencies that need to determine where to invest their time and efforts and how every effort is...