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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I’m not sure if that signal was added to Panda recently, but I saw it a lot during my analysis.pages of pagination: In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  4. Introducing the Local Marketing Adoption Curve

    Paid search and paid social should drive visitors to the location pages created in the "walk" stage. In the walk stage, you should think more about how location pages are optimized. Location pages should be created with links to social media and...

  5. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple...

  6. Right to Be Forgotten: Google Refreshes Stats

    We did not remove the pages from search results. We did not remove the pages from search results. The pages have been removed from search results for her name. A financial professional asked us to remove more than 10 links to pages reporting on his...

  7. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. Also, if you plan to A/B test anything – creative, text ads, or landing...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages.

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If you are trying to find extra cover in your account with strong results, this is the place to start: it...