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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. The initial issue was that B2B close rates for PPC were decreasing. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  6. Improve PPC Performance Now: How to Take Advantage of Seasonality

    PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? The other aspect of seasonality that isn't discussed much is making your PPC...