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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested:

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    You've probably read numerous articles in the past few years about the importance of optimizing mobile for creating a response design website. Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't...

  4. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach...