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  1. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).

  3. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. From an advertiser perspective, it enables advertisers to get all the most important and relevant information before...

  4. One PPC Landing Page, Infinite Faces

    Before getting into that: the subject of landing page design and testing is an important one, and I encourage all PPC advertisers to make sure it's not neglected (as it too-frequently is). Many PPC advertisers who grok this conclude that they...