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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You have the marketing team, content team, dev team, design team, etc. They match the content so well in design, color, etc.that it’s hard to tell they are ads. Supplementary content (used by Google in its Quality Rater Guidelines) is any...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Copy over your email’s HTML to Litmus and look for design breaks in the email clients you want to test. We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Site design should be responsive, or mobile-ready These are a hybrid of image and text ads that show prominently on Google SERPs and Google Shopping pages. Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Brands and agencies should understand that building in the technical elements to ensure that Javascript-heavy sites are indexed and linkable should be considered non-negotiable moving forward and part of the resources scoped in to web design and...

  6. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Google has come out in support of responsive design, preferring the method of detecting the screen width of a mobile device and serving the appropriate site content from a single URL. The second step in assessing mobile engagement is to understand...

  7. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  8. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Broken pages (design and/or content problems that make the page unreadable). That's 86 percent of visits landing on that page, not visiting any other pages, and leaving the site. Follow this link to view the tutorial for creating a top landing...