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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Although search and social elicit different behaviors...

  2. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...

  3. How to do Awesome SEO Keyword Research for a Standard Website

    Previous SEO/keywords for pages In these engagements you build a keyword list and then optimize individual pages for individual terms. You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword...

  4. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    The first change is called Registration-as-a-Service (RaaS) which allows anyone to create registration pages within minutes. The instant registration system supports both social login and also your own custom form to provide users with a choice of...