Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...
Responsive Design: pages, events, goals the same as any other website, etc. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Because a blog post is on your domain, it can be used to drive traffic to more conversion oriented pages and best of all, if done right, you'll have established trust before they move on. Blogging gives you the opportunity to create pages related...
We don’t do what we wanted to: blog posts shipped, contacts made, pages updated, development tickets completed. Many Facebook shares also trigger instant indexation. Tober said, “+1 influences search!
A clash of colors on your website can annihilate or damage the objectives you’re trying to reach on your landing pages, depending on your country target. It makes a big difference in your landing pages.
This includes the top 1,000 daily search queries and top 1,000 daily landing pages for the past 30 days, in addition to the impressions, clicks, click-through rate (CTR), and average position in search results for each query.
Previous SEO/keywords for pages In these engagements you build a keyword list and then optimize individual pages for individual terms. You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword...
The first change is called Registration-as-a-Service (RaaS) which allows anyone to create registration pages within minutes. The instant registration system supports both social login and also your own custom form to provide users with a choice of...
It makes you almost homicidal when the other guys are all over the search engine results pages (SERPs) and their pages have about much content as the back of a shampoo bottle. Is it inconsistent that all we hear is “create content” but you can...
For example, if all of your tag pages have the same description you’re not telling the search engines much about what is on those pages. Head over to news.google.com and perform a “Site:yoursite.com” search to see if you have pages in the news index.
Mouse Heatmaps: Info around how we navigate around pages is well documented. The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns.
Trust concepts (pages and users) Posting comments on bookmarks, news, images, videos, podcasts and other web pages All are sensible approaches, but they do seem to make more sense in a personalized (logged-in) state than for open search.
Yahoo Axis displays search results without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search. Axis allows users to search from the browser's...
Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these instant answers directly on Google’s search result pages, in some cases eliminating the need for a user to click through to another website.
Search Term Scoring One of the most fundamental signals used in search is whether and how your search terms appear on the pages you’re searching. Google has also tweaked how it determines relevancy for pages on individual web pages.
A report on conversion rate and quality score by landing page can quickly identify pages that are performing poorly for every keyword and creative asset pointed at them. However, any audit that does not pay close attention to landing pages will...
Now, Hull were relegated from the Premier League several seasons ago, and the page currently throws up errors when you visit it, so it’s obviously not as well maintained as the pages for those teams that are actively in the Premier League.
Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). Mobile searchers are looking for “instant gratification” (call, buy, or download now) and...
And it gives me pages that include my search terms, even if the context of my query negates those terms (like “vegetable slicers” and the other gadgets I don’t want to buy). Instead, they instituted the PageRank metric that essentially turns each...
