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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. According to a study from Google, 28 percent of consumers in the U.S.will search online for holiday...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Many of them include our player on most pages. We have already begun to host full pages and immersive video experiences for publishers. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Advanced technology platforms can drive dynamic ad...

  4. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...

  5. Driving Consumer Insights With Mobile Analytics

    Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent...