Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...
Keep in mind these are not true mobile apps, rather they're actual web pages that are wrapped around what look like mobile apps. Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Because a blog post is on your domain, it can be used to drive traffic to more conversion oriented pages and best of all, if done right, you'll have established trust before they move on. Blogging gives you the opportunity to create pages related...
We don’t do what we wanted to: blog posts shipped, contacts made, pages updated, development tickets completed. However, Google+ triggers instant indexation. As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last...
A clash of colors on your website can annihilate or damage the objectives you’re trying to reach on your landing pages, depending on your country target. It makes a big difference in your landing pages.
This includes the top 1,000 daily search queries and top 1,000 daily landing pages for the past 30 days, in addition to the impressions, clicks, click-through rate (CTR), and average position in search results for each query.
While reviewing the pages crawled per day in Google Webmaster Tools, I noticed that out of the gate we had an instant crawl of nearly all site pages. Note: Ideal page count is around 500 pages, some duplicate pages were quickly indexed and then...
In these engagements you build a keyword list and then optimize individual pages for individual terms. Previous SEO/keywords for pages You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword...
It makes you almost homicidal when the other guys are all over the search engine results pages (SERPs) and their pages have about much content as the back of a shampoo bottle. Is it inconsistent that all we hear is “create content” but you can...
You've got a list of dead sites or pages ordered by the number of inbound linking domains. Find Linkers to Dead Pages: I haven't taken the time to master their reports, so I'm stuck with the top 5,000 backlinks.
Head over to news.google.com and perform a “Site:yoursite.com” search to see if you have pages in the news index. Primarily this is used inform you of pages that have a long load time as well as containing a link to the Google Page Speed tool...
Mouse Heatmaps: Info around how we navigate around pages is well documented. A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate is easy.
Trust concepts (pages and users) Posting comments on bookmarks, news, images, videos, podcasts and other web pages Google has said, (in late 2010), in regards to retweets: In particular, Google using them as a ranking factor.
Search queries for movies, TV shows, people, sports teams, music, books are among those triggering these instant answers directly on Google’s search result pages, in some cases eliminating the need for a user to click through to another website.
Four changes are related to Google’s so-called megasitelinks, those big links that offer deeper links to pages on the same domain. Google has also tweaked how it determines relevancy for pages on individual web pages.
Now, Hull were relegated from the Premier League several seasons ago, and the page currently throws up errors when you visit it, so it’s obviously not as well maintained as the pages for those teams that are actively in the Premier League.
Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). Wells recommended setting up a separate mobile campaign from desktop campaign and noted...
And it gives me pages that include my search terms, even if the context of my query negates those terms (like “vegetable slicers” and the other gadgets I don’t want to buy). Instead, they instituted the PageRank metric that essentially turns each...
The days of building out pages with content just to target a certain term, building some links, and walking away are over. Build your brand around that theme and picture your internal pages as support for that overall theme.
