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  1. Driving Consumer Insights With Mobile Analytics

    Mobile Web: pages, events, goals often on a separate subdomain, etc. Responsive Design: pages, events, goals the same as any other website, etc. And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well.

  2. Keyword Phrase Value: Click-Throughs vs. Conversions

    Just imagine if you had the time to actually optimize them, and create custom landing pages for these variations? Has Google Instant killed the long tail? Do a search for almost any two-word phrase, and then add two more descriptive terms.