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  1. Driving Consumer Insights With Mobile Analytics

    Mobile Web: pages, events, goals often on a separate subdomain, etc. Responsive Design: pages, events, goals the same as any other website, etc. And landscape vs.portrait, depending on how the user views the pages, can make a big difference as well.

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Mouse Heatmaps: Info around how we navigate around pages is well documented. Instant Quote". Make it easy to add remove and navigate between basket and products. Make sure you make it as easy for people to edit as add.

  3. Keyword Phrase Value: Click-Throughs vs. Conversions

    Just imagine if you had the time to actually optimize them, and create custom landing pages for these variations? Has Google Instant killed the long tail? Do a search for almost any two-word phrase, and then add two more descriptive terms.

  4. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Google Webmaster Tools -- The definitive tool enabling webmasters to diagnose Google search indexing issues, research keyword visibility (impressions, clicks, click-through rate, average position, position distribution), article popularity on...