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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Purchase decisions typically aren't made in a single...

  2. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Starting last week, Bing began changing up their search engine result pages (SERPs). Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by...

  3. How to do Awesome SEO Keyword Research for a Standard Website

    Previous SEO/keywords for pages In these engagements you build a keyword list and then optimize individual pages for individual terms. You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword...

  4. Gigya Aims to Take Your Community Data Out of IT and Put Into Marketing

    The first change is called Registration-as-a-Service (RaaS) which allows anyone to create registration pages within minutes. The instant registration system supports both social login and also your own custom form to provide users with a choice of...