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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer group pages? Is there a clearly defined hierarchy to the location pages? Are the location pages easily found and indexed by the search engines via crawlable directory pages? Does [VENDOR NAME] build out our local pages, or...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's right, 70 percent less pages indexed yielded more Google organic traffic. For example, pages that were ranking well in Google prior to Panda 4.0 had thin content, horrible usability, affiliate jumps so fast it would make your head spin...