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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Pages / Session, again helps you see whether some ages or genders engage more with your site that others. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you...

  2. SEO Website Audits: Everything You Need to Know Part II

    These can include, but are not limited to a link list with link evaluations, analytics reporting, site crawler findings for example csv documentation from Screaming Frog showing you where your (insert issue) pages are located – as indicated by URL...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer group pages? Is there a clearly defined hierarchy to the location pages? Are the location pages easily found and indexed by the search engines via crawlable directory pages? Does [VENDOR NAME] build out our local pages, or...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior.

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That's right, 70 percent less pages indexed yielded more Google organic traffic. For example, pages that were ranking well in Google prior to Panda 4.0 had thin content, horrible usability, affiliate jumps so fast it would make your head spin...