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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And even if the engines do attempt to index the content, they often seem to have little confidence they can accurately represent the state most relevant to the search query based on the URLs in their index.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But you realize it isn't necessarily a page you want in the index because it might be seen as low value by Google. So pages that are less than a few hundred words could be problematic. Duplicate content: Very similar or exact versions of the same...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Shifting more attention toward optimizing the...