Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process. Utilize copy, text, and images alongside content to create content rich pages. Keep the navigation simple and ensure the page looks and...
Many sites lost between 60 and 70 percent (or more) of their pages in the index on the first go around. Once Google got a little hip to this, there were some issues of keyword density on pages. Back in the good ol' days of SEO, you could get links...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. If you make your good content really hard to find, then Google can't crawl, index, and rank your content.
In Bing you can also review the Index Explorer to assess indexed pages. I would no-index these pages. Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and indexes.
To keep it simple, Google has an index of all of your current pages. If you wipe out your old pages then you wipe out Google's current index of your site. Map these need states to keywords, personas, and pages as you develop content.
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Penalties from Google can be detrimental to your sales if you are removed from the search index.
Or a query on the history of search should probably have an index and look robust – not just a 200 word paragraph. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's...
Ranging from the changes made by the search engines in the way that they index, judge, and trust content; to the increasingly savvy competitive sets in most of the “money” keyword categories – the static SEO function is one doomed to fall behind...
On the organic side, there are no guarantees on how long it will take Google to index SEO-related changes, such as title tags and meta descriptions, and even then Google may change what appears in the search results.
Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc. You are telling the engines to not index the page! And that improper tagging could be inhibiting your pages from...
If you do, you end up with a bunch of low quality pages in the index.Finally, I like to write my own meta descriptions, so I uncheck that last box, however, if you are passing this blog off to your client, or have guest bloggers posting on the...
Google Chrome “sees” traffic, but does NOT index postings. We don’t do what we wanted to: blog posts shipped, contacts made, pages updated, development tickets completed. As an example, he showed what happened to the SEO visibility of Holiday...
It’s also important to make sure the online newsroom solution is SEO-friendly so that search engines can index the content and see the links to important pages on the site," she noted. But today, as search continues to grow, thanks to social media...
No index, follow” paginated pages. This means, addressing the root cause of your duplicate content issues before they end up in the index. Is it because you read on a popular marketing blog that cranking out blog posts each and every day is a good...
The search engine's awareness of these new connections stimulates their desire to engage (crawl), surface (include in index), and rank (display in SERP) brands that display a high level of trust and relevance to search queries.
If the content looks like it'll be useful, the site has a history of providing useful content, etc.then we'll crawl, index, and rank. MJ: Everything else being equal (links/social, etc.just talking about on-site…If website A has 1,000 pages of...
What follows are the best practices for minimizing the amount of time that you spend outside of the Google search index. The best way to get back in the index is to follow these steps. As with non-indexed pages, this usually signals a quality...
Both of which have been baked into a very helpful index calculator. Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad...
The site had one inbound link according to Majestic SEO’s fresh index, and only six based on Majestic’s historic index. And by the way, that one link in the fresh index was nofollowed. A number of pages indexed were older versions of current pages.
