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  1. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Conversion of Time on Page or Number of Pages Visited), and take action to improve your content accordingly. Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and...

  2. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    The SEMPO State of Search reports offer a thorough look (upwards of 100 pages) at where search marketing is today. But this year, SEMPO added new areas for examination, such as Google's Hummingbird algorithm, secure search and mobile and email...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Blogs give websites 434 percent more indexed pages. First Google tried to kill the press release. billion will be spent on content marketing, video marketing, and social media in 2013. In a recent interview, BuzzFeed President Jon Steinberg said:

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    It also drove TravelOK.com to rank second highest in terms of pages viewed per visit. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and...

  5. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Its predictive search uses data collected daily from "150 million web pages and more than a billion consumer interactions" in order to make suggestions for products after only a couple characters are typed into a search bar.