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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Many solutions to these common problems are simple site configuration changes that often take less than an hour to implement. Common metrics for assessing customer engagement are bounce rate and pages per visit, but ideally, the site owner will...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    SEO Tools Will Solve All Your Problems It’s a great idea to think about the way Google wants to rank pages, and think about how your site can meet those goals, rather than tricking Google into thinking your site is the one to be serving up as...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...

  4. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    For this company in particular, I helped them identify technical problems, content issues, and link problems, and they have worked hard to rectify their issues. The company was originally hit by a previous Penguin update, but delayed tackling their...