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  1. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    For this company in particular, I helped them identify technical problems, content issues, and link problems, and they have worked hard to rectify their issues. The company was originally hit by a previous Penguin update, but delayed tackling their...

  2. How to Build Your First Content Marketing Strategy

    It provides simple answers to their most pressing problems, while solidifying the idea that you're the go-to expert in their minds. Effective content will address your customers' pain points and help them solve their problems.