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  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Do the landing pages you send your social connections to reflect the channel culture they came from?

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] offer group pages? Is there a clearly defined hierarchy to the location pages? Are the location pages easily found and indexed by the search engines via crawlable directory pages? Does [VENDOR NAME] build out our local pages, or...

  3. Forget Big Content – Small Content Is Critical to Search Success

    The idea is you open your favorite magazine (in my case "Men's Health") and record in top-level detail the key content on pages. We've already discussed how changing search behavior is pushing traffic further down the long tail, but there is...