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  1. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  2. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. Paid search and paid social should drive visitors to the location pages created in the "walk" stage. But local marketing consists of more than just optimized pages and...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. If your brand already has an Android app, ask your developer to keep an eye out for updates from Google on when...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of all mobile pages Mapping(s) of mobile to desktop pages Optimization of desktop pages for both desktop and mobile. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    The days of cloaked URLs, link exchange schemes, keyword stuffing and other black hat techniques belong in the dark pages of SEO history that no one would want to revisit today. Low-quality guest posting is something to which Google has turned its...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did your piece get enough time on prominent pages? Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top...

  9. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Do the landing pages you send your social connections to reflect the channel culture they came from?