According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. On the social search side, results from Facebook’s Graph Search are generated...
In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a...
The analysis called out Domino's Pizza as one big example, since the company hasn't updated its Google+ page since October 2012 while their Facebook page was updated two times yesterday. It doesn't take long to personalize a Google+ page for a...
B2B marketers who turn to Facebook as a social media tool need to heavily engage in target and organizational groups and pages. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Using social-network data from Pinterest or Facebook, consider creating landing pages of popular or emerging products that can turn a browser into a customer. Having fresh web pages with the most up-to-date information is imperative.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Additionally, Facebook has the best insight on top-level and granular audience size by region. They present this data via the Facebook Ad Creation Tool. We can now map that need state to web pages, keyword ads, display ads, and more.
When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience.
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Facebook tests Graph Search ads and debuts CPA bidding. Facebook tests larger photos and icons to increase...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Don't include any content that may be deceptive, misleading, infringe on anyone else's copyright, or violate Facebook's Pages Terms. May not use Facebook brand images without permission, including but not limited to logos, icons and alert...
Facebook page or Twitter stream), and should be a key component on most landing pages, with the caveat of audience vs.social platform. For pages with images, is there an option to share on Pinterest, Facebook, and Twitter?
In light of these trends, national brands should respond by building out local Facebook pages for each of their many locations if they want to compete with local and national competitors in each of their markets.
Facebook Deals (Facebook Deals also have potential virality by inviting vetted Friends of Fans to participate in deals) A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11...
Facebook Graph Search SEW: Are you taking advantage of Facebook Graph search opportunities? DB: Facebook Graph represents one more important reason for local businesses to spend time carefully thinking about how they can build a community of...
Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. While I couldn't find any instances of people incorporating disclosures into...
Love them or hate them, hashtags are reportedly coming to Facebook - sometime - and most marketers couldn't be happier. Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook...
In Guy Kawasaki’s book, "What the Plus", he asserts “…Google+ is to Facebook and Twitter what Macintosh is to Windows: better, but fewer people use it. Google+ does have a more robust set of features than Facebook or Twitter.
We believe every brand should claim their name in the top social media outlets – Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, etc. How to Implement Video Microdata for Google but we don't have to worry about that because we review...
