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  1. Introducing the Local Marketing Adoption Curve

    In the walk stage, you should think more about how location pages are optimized. Location pages should be created with links to social media and review sites. Paid search and paid social should drive visitors to the location pages created in the...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of all mobile pages Mapping(s) of mobile to desktop pages Optimization of desktop pages for both desktop and mobile. However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it faster.minutes Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If your search queries are very brand-heavy, there is also now the potential to create a brand term...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, it illustrates the point that the majority of the content that is being produced for products and services at the enterprise level is typically not the kind of content that attracts links, even though the pages that detail those products...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Did your piece get enough time on prominent pages? Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top...