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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many component pages (to gain more ad impressions). And I’m not talking about two or three pages of pagination.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"?

  4. Introducing the Local Marketing Adoption Curve

    But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. In the walk stage, you should think more about how location pages are optimized.

  5. Dealing With Onsite Duplicate Content Issues

    If you have multiple pages that are similar, expand the pages to contain unique content or consolidate them into a single page. Duplicity can be both onsite and offsite: Onsite duplicity is when the same content is seen on multiple pages within a...

  6. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer...

  7. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. Uh oh. It’s already happening. The fall leaves are yet to turn orange and yellow, but the red and...

  8. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. Also, if you plan to A/B test anything – creative, text ads, or landing...

  9. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Identification of all mobile pages Mapping(s) of mobile to desktop pages Optimization of desktop pages for both desktop and mobile. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of...

  10. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Analyze your key landing pages for the keyword you’re targeting and start by making changes to things marked as "easy fixes" or "critical. Create dynamic landing pages that recognize cookied users and provide additional details on topics that users...

  11. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Click depth warnings, signaling a site buried pages more than three clicks away from the home page The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank...