SEO News

Pagerank Sculpting

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  1. Search Engine Algorithm Research & Testing

    When nofollow was introduced, some SEO enthusiasts wanted to use it for so called “PageRank sculpting” (the intentional steering of link value through a website). PageRank: Rough metric with slow update frequency, but you can get an idea how PR is...

  2. Should You Still Use Nofollow?

    This touched off an era where many SEOs recommended PageRank sculpting, and lots of sites did it. At SMX Advanced 2009, Matt Cutts made statements about how this had been changed, and which he then clarified in his June 15 "PageRank Sculpting" post.